Since I'm apparently a budding right-wing pundit, you might expect my reaction to
this press release from Lady Obama to be something along the lines of "get your nanny statism out of my grocery shopping." It's not. More on that later, but first here are some excerpts:
As part of First Lady Michelle Obama’s Let’s Move! initiative, Mrs. Obama today joined Sesame Street’s Elmo and Rosita to announce that Sesame Workshop and the Produce Marketing Association joined the Partnership for a Healthier America in a two-year agreement to help promote fresh fruit and vegetable consumption to kids...
The announcement comes on the heels of the first ever White House convening on food marketing to children, during which Mrs. Obama called on stakeholders to leverage the power of marketing to promote healthy products and decrease the marketing of unhealthy products to kids.
It goes on to mention a study where kids were given the choice of an apple or cookie to eat. Most, of course, chose the cookie. But when the researchers put an Elmo sticker on the apple, twice as many kids took the apple as before.
